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August 30, 2023

10 Link Building Strategies That Work


August 30, 2023

If you're looking to improve your website's SEO and boost its ranking in the US market, effective link building strategies are key. Link building not only helps increase your website's authority and visibility but also generates organic traffic to your site. In this article, we will introduce ten proven link building strategies to help enhance your website's SEO and get you the results you desire.

Key Takeaways:

  • Link building strategies are essential to improve search engine optimization (SEO) and ranking in the US market.
  • Effective link building diversifies your website's link profile and leverages various tactics.
  • Implementing these strategies leads to increased visibility, authority, and organic traffic to your website.

Guest Blogging and Outreach

One of the most effective link building strategies is guest blogging and outreach, where you collaborate with relevant websites in your industry to acquire valuable backlinks. This tactic involves identifying suitable opportunities and approaching website owners with a pitch to contribute to their blog or website.

To start, research websites in your industry that have high domain authority and a substantial audience. Look for gaps in their content that you can fill with your expertise or unique perspective. Once you have identified suitable targets, craft a personalized pitch that demonstrates your value and outlines how your content can benefit their audience.

When crafting your guest blog post, ensure that your content is high-quality, informative, and relevant to the website's audience. Include internal and external links, including a link back to your own website. This not only helps with link building, but also drives traffic to your site.

Outreach is also an important aspect of guest blogging. After publishing your post, reach out to other relevant websites, influencers, and bloggers in your industry to let them know about your work. This can result in additional backlinks and exposure for your brand.

Overall, guest blogging and outreach are valuable strategies that can help you acquire relevant backlinks, boost your website's authority, and increase organic traffic. By investing time and effort in this tactic, you can create mutually beneficial partnerships with other websites and enhance your online presence.

Content Marketing and Link Baiting

One of the most effective link building strategies is through content marketing and link baiting. By creating valuable and shareable assets, you can attract natural backlinks from other websites, ultimately improving your website's SEO and visibility in the US market.

When developing your content marketing strategy, focus on creating valuable and informative resources that align with your target audience's interests and needs. This can include informative blog posts, engaging videos, and interactive infographics.

Once you have created your shareable assets, promote them through various channels, such as social media and email campaigns, to increase their reach and visibility. This will help attract links and social signals that can improve your website's authority and ranking.

Additionally, consider optimizing your website's link baiting resources by conducting outreach campaigns to relevant websites and influencers in your industry. By offering your valuable content as a resource for their own audiences, you can acquire authoritative backlinks that boost your website's visibility and authority.

Broken Link Building

Broken link building is a link building strategy that involves identifying broken links on relevant resource pages and offering your own content as a replacement. This approach is a win-win for both the website owner and yourself since you are providing the website owner with a solution to their broken link issue while also gaining valuable backlinks to your website.

The first step in broken link building is to identify relevant resource pages in your industry. Tools like Ahrefs, SEMrush, and Moz can help you find broken links on resource pages related to your business.

Once you have identified a broken link, the next step is to create a piece of content that is relevant to the resource page and can be used as a replacement for the broken link. It's important to ensure that the content you create is high-quality and provides value to the reader.

After creating your content, the next step is to reach out to the website owner and inform them of the broken link on their resource page. Let them know that you have a piece of content that would be a suitable replacement for the broken link.

This outreach process can be done via email or social media. When reaching out, be polite and professional, and emphasize the value that your content will bring to their resource page.

Overall, broken link building is an effective link building strategy that can provide valuable backlinks to your website while also helping website owners fix their broken links. By utilizing this strategy, you can increase your website's visibility and authority, ultimately improving your overall SEO ranking.

Earning Links through Social Media

Social media platforms have revolutionized the way businesses connect with their audience, and it's no different when it comes to link building. By creating and promoting shareable, viral content on social media, you can attract natural backlinks from authoritative websites, boosting your SEO and visibility.

One effective strategy to earn links through social media is by engaging with industry influencers and thought leaders. By building mutually beneficial relationships, you can leverage their reach and authority to earn high-quality links to your website.

Another tactic is to create valuable, informative content that addresses your audience's pain points or provides solutions to common problems. By making this content shareable and easily accessible on your website and social media channels, you can attract organic backlinks and social signals.

Creating Viral Content

To create viral content that earns links and social signals, it's essential to focus on quality over quantity. Take the time to research your audience's preferences and interests, and create content that speaks directly to them.

Visual content, such as infographics, videos, and memes, tend to perform well on social media and attract natural backlinks. Ensure your content is easy to consume and shareable across multiple platforms, and promote it aggressively on your social media channels and industry forums.

By consistently producing high-quality viral content and engaging with your target audience through social media, you can reap the benefits of effective link building through link earning and social signals.

Influencer and Expert Collaborations

Collaborating with influencers and industry experts is an excellent way to earn authoritative backlinks and improve your website's visibility and credibility. By partnering with individuals who have established themselves as thought leaders in your industry, you can access their audience and tap into their influence to boost your own authority.

Identifying Relevant Influencers

The first step in influencer collaborations is identifying the right individuals to approach. Look for influencers who have a significant following and whose audience overlaps with your own. They should also have expertise in your industry and be passionate about the same topics as you.

You can find influencers through social media platforms like LinkedIn and Twitter, or by using online tools like BuzzSumo and Followerwonk to discover popular accounts in your industry.

Approaching Influencers and Experts

Once you have identified potential collaborators, the next step is to approach them with a partnership proposal. Start by introducing yourself and explaining why you think they would be a valuable partner for your business. Be clear about what you can offer them in return, whether it's exposure to your audience, a free product or service, or a commission on sales.

When crafting your pitch, be sure to emphasize the mutual benefits of collaboration and how it aligns with your shared values and goals. Be respectful of their time and avoid coming across as overly salesy or demanding.

Developing Mutually Beneficial Partnerships

Once you have secured a partnership with an influencer or expert, it's important to develop the relationship over time. Keep in touch regularly and continue to offer value to them, whether it's through sharing their content with your audience or inviting them to participate in events or webinars.

As your relationship grows stronger, you can begin to explore new ways to collaborate and earn authoritative backlinks. For example, you might collaborate on co-branded content or offer exclusive discounts to their audience, both of which can help drive traffic to your website and boost your SEO.


Effective link building strategies are essential for improving SEO and boosting website rankings in the highly competitive US market. By implementing the 10 strategies we have outlined in this article, you can diversify your link profile, increase your visibility, and attract more organic traffic.

Guest blogging and outreach are excellent ways to acquire backlinks from relevant websites and establish valuable relationships in your industry. Creating valuable content and link baiting assets can also attract natural backlinks and social signals.

Broken link building is another effective strategy that involves identifying broken links on relevant resource pages and offering your content as a replacement. Earning links through social media and creating viral content can also increase your website's authority and visibility.

Finally, collaborations with influencers and industry experts can help establish authoritative backlinks and partnerships that benefit both parties. By combining these strategies with a well-rounded SEO approach, you can improve your website's ranking and achieve greater success in the US market.


Q: What are link building strategies?

A: Link building strategies are techniques used to acquire backlinks from other websites. These backlinks help improve a website's SEO and increase its ranking in search engine results.

Q: Why are link building strategies important for SEO?

A: Link building strategies are important for SEO because they indicate to search engines that a website is trustworthy, popular, and authoritative. Backlinks from high-quality websites can significantly improve a website's visibility and organic traffic.

Q: How do link building strategies help in the US market?

A: Link building strategies help in the US market by increasing a website's visibility and authority among US-based audiences. By acquiring backlinks from relevant US websites, a website can improve its ranking in US search engine results and attract more targeted traffic.

Q: What is guest blogging and outreach?

A: Guest blogging and outreach is a link building strategy where you contribute valuable content to relevant websites in exchange for a backlink. It involves identifying suitable opportunities, reaching out to website owners or editors, and pitching your content for publication.

Q: How does content marketing and link baiting contribute to link building?

A: Content marketing and link baiting contribute to link building by creating valuable and shareable content that naturally attracts backlinks. By developing compelling content marketing strategies and creating link-worthy resources, a website can earn backlinks from other websites and boost its SEO.

Q: What is broken link building?

A: Broken link building is a strategy where you identify broken links on relevant resource pages or articles and offer your own content as a replacement. This method involves finding broken links, reaching out to website owners, and suggesting your content as a valuable alternative.

Q: How can social media help in earning links?

A: Social media can help in earning links by creating and promoting viral content that attracts backlinks and social signals. By leveraging the power of social media platforms, you can increase the visibility and reach of your content, resulting in more opportunities for link acquisition.

Q: What are influencer and expert collaborations?

A: Influencer and expert collaborations involve partnering with prominent individuals in your industry to acquire authoritative backlinks. By collaborating with influencers and experts, you can tap into their networks and benefit from their credibility, ultimately enhancing your website's link profile and SEO.

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