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August 30, 2023

How to Create Infographics That Get Links


August 30, 2023

When it comes to content marketing, visual content is king. Infographics are a powerful way to present complex information in a visually appealing and easily digestible format. Not only do they grab the attention of your audience, but they can also help you generate valuable backlinks to your website. In this article, we'll explore the key steps you need to take to create effective infographics that get links.

Key Takeaways:

  • Infographics are a powerful tool for content marketing.
  • They can convey complex information in an easily digestible format.
  • Infographics can help you generate valuable backlinks to your website.

Understanding the Power of Infographics

Infographics are a powerful tool for content marketing that can help businesses communicate complex information in a visually appealing and easily digestible format.

The power of infographics lies in their ability to convey a message quickly and efficiently. Research shows that humans process visual information 60,000 times faster than text, making infographics an ideal way to capture an audience's attention and hold it for longer periods of time.

Moreover, infographics have proven to be highly shareable, making them an effective way to generate backlinks to your website. By incorporating your brand's logo and website URL into the design, you can ensure that your audience sees and remembers your message long after they've interacted with your infographic.

Whether you're looking to educate your audience, promote a product, or simply boost your SEO efforts, infographics can be a valuable addition to your content marketing strategy. By understanding the power of infographics, you can leverage this visual tool to create compelling content that engages your audience and drives traffic to your website.

Planning Your Infographic

Before you start designing your infographic, it's important to plan out the details. Conducting thorough research is the first step in creating a successful infographic. This includes gathering data from reliable sources, and identifying the most important data points to include.

Once you have your data, you need to think about who your target audience is and what message you want to convey. This will help you decide on the best way to present your information and what design elements to include.

Creating a rough sketch of your infographic can also help you visualize how it will look and ensure that you include all the necessary information. You can then refine your design and ensure that it is clear and easy to read.

Infographic Research

Research is an important part of planning your infographic. You need to ensure that you gather data from reliable sources to make sure that your infographic is accurate and informative. Some tips for conducting research include:

  • Identifying your target audience and what information they may be interested in
  • Searching for statistics and data from credible sources such as government websites or academic journals
  • Using surveys or polls to gather information directly from your target audience

Once you have gathered your data, it's important to organize it in a way that is easy to understand. This may involve creating charts, graphs, or other visual aids to help your audience better comprehend the information.

Designing Engaging Infographics

Design is a critical aspect of creating effective infographics. Your visuals must be visually appealing, engaging, and easy to read to maximize their impact. Here are some tips to ensure that your infographic design is on point:

Choose a Color Scheme

Infographics should be visually stimulating, and one way to achieve that is through your color choices. Select a color scheme that aligns with your brand's identity while making sure that the colors you choose don't clash or overwhelm your reader. Use the same colors for your fonts, charts, and illustrations to maintain consistency throughout your infographic.

Emphasize Typography

Typography is an often-overlooked element of an infographic's design, but it can have a significant impact on readability and engagement. Use bold, easy-to-read fonts and pay attention to the font sizes you use for headings, subheadings, and body text. Choose a font that reflects the style and tone of your brand but is easy to read at a glance.

Use Engaging Visuals

Your visuals should be engaging and attention-grabbing to keep your readers interested. Use images, illustrations, and graphs that help support and convey your message. Be creative and thoughtful in your approach to designing visuals to make your infographic unique and shareable.

To sum up, the design element of an infographic is critical to its success in generating backlinks. Selecting a color scheme, emphasizing typography and using engaging visuals are crucial in creating an effective and shareable infographic. Stick to these best practices, and you will enhance your chances of achieving your goals.

Promoting Your Infographic

Creating an infographic is just the first step in a successful content marketing strategy. To ensure that your infographic receives as much exposure as possible, it's essential to promote it effectively.

One effective strategy for promoting infographics is outreach to influencers and relevant websites. Find relevant websites within your niche and reach out to the owners, editors or the person responsible for content creation. In your pitch email, include a brief introduction about your infographic and how it can benefit their readers. Request that they include your infographic on their website and link back to your site.

Social media can also be a powerful tool for promoting your infographic. Share your infographic on your company's social media pages and encourage your followers to share. Consider using paid social media advertising to increase your reach and target users who are most likely to be interested in your content.

Email marketing is another effective way to promote your infographic. Reach out to your existing audience via email and encourage them to share the infographic with their networks. Include a call to action in the email and make it easy for readers to share the infographic on social media.

Remember, the key to successful infographic promotion is to be proactive and persistent. Reach out to as many influencers and relevant websites as possible and use social media and email to increase exposure.

Infographic Outreach Tips:

  • Research and identify influencers and websites relevant to your niche.
  • Personalize your pitch email and explain how your infographic adds value to their readers.
  • Consider offering to write a guest blog post in exchange for including your infographic on their site.
  • Don't be afraid to follow up if you don't receive a response initially.
  • Include a clear call-to-action and make it easy for readers to share your infographic on social media.

Measuring Infographic Success

Creating an infographic is just one part of the journey in boosting your backlinks. To ensure you’re successful, it’s important to track and analyze the performance of your infographics using infographic analytics. Here are some key metrics to consider:

  • Backlinks Generated: This is the number of links that point back to your website from other sites. It’s a good indication of how well your infographic is performing.
  • Social Shares: The number of times your infographic is shared on social media platforms such as Facebook, Twitter, and LinkedIn.
  • Engagement Rates: How long users spend interacting with your infographic and how many actions they take such as clicking on links and zooming in to read text.

Using infographic analytics to track these metrics will give you a better idea of how well your infographic is performing and help you make data-driven decisions on how to improve it.

Tools for Measuring Infographic Success

There are various tools available that can help you track and analyze the performance of your infographics. Some of the most popular ones include:

Tool NameKey Features
Google AnalyticsProvides detailed information on user behavior, including the number of visitors, bounce rates, and time spent on your site.
BuzzSumoAllows you to monitor how well your infographics are performing on social media platforms.
InfogramProvides real-time data on how well your infographic is performing in terms of views, shares, and clicks.

Using these tools can help you gain valuable insights into your infographic’s performance, which will enable you to make informed decisions about how to improve its effectiveness in generating backlinks.


In conclusion, creating effective infographics is an essential part of any successful content marketing strategy. By providing your audience with visually appealing and informative content, you can increase engagement, boost your website's visibility, and generate backlinks to improve your search engine rankings.

To create an effective infographic, it's crucial to start with careful planning and research. By identifying your target audience and determining the key message and data points to be included, you can create a compelling visual story that resonates with your audience.

Design is also a critical aspect of effective infographics. By creating engaging visuals that incorporate color, typography, and layout techniques, you can increase the impact and memorability of your content.

Promotion is the final step in maximizing the effectiveness of your infographic. By leveraging outreach strategies, social media promotion, and email marketing, you can increase visibility and generate backlinks to boost your website's search engine rankings.

Finally, tracking and analyzing the performance of your infographics is crucial to evaluating their effectiveness. By monitoring backlinks generated, social shares, and engagement rates, you can identify areas for improvement and refine your strategy for even greater success.

So what are you waiting for? Start incorporating infographics into your content marketing strategy today and start reaping the benefits of increased engagement and backlinks to your website.


Q: Can anyone create infographics?

A: Yes, anyone can create infographics! You don't need to be a professional designer to create visually appealing and effective infographics. There are plenty of online tools and resources available that can help you create stunning infographics even if you have no design experience.

Q: How do I choose the right data for my infographic?

A: Choosing the right data for your infographic is crucial. Start by identifying your target audience and the main message you want to convey. Then, conduct thorough research to find reliable and relevant data that supports your message. Make sure to cite your sources and ensure the accuracy of the information.

Q: What design elements should I consider when creating an infographic?

A: When designing an infographic, consider elements such as color schemes, typography, layout, and visual hierarchy. Use colors that complement each other and evoke the desired emotions. Choose fonts that are easy to read and align with your brand's style. Create a clear and organized layout that guides the viewer's eye through the information.

Q: How can I promote my infographic effectively?

A: Promoting your infographic is key to maximizing its visibility and generating backlinks. Utilize outreach strategies by reaching out to influencers and relevant websites in your niche, offering them your infographic as a valuable resource. Use social media platforms to share and promote your infographic, and consider email marketing to reach a wider audience.

Q: How can I measure the success of my infographic?

A: To measure the success of your infographic, track metrics such as the number of backlinks generated, social shares, and engagement rates. Tools like Google Analytics can provide valuable insights into the performance of your infographic. Regularly analyze these metrics to understand what is working and make improvements for future infographics.

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