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August 30, 2023

How to Find and Fix Broken Links


August 30, 2023

Broken links can greatly harm your website's SEO and user experience. Not only do they frustrate visitors, but they also signal to search engines that your site may not be reliable or up-to-date. Fortunately, finding and fixing broken links is a relatively simple process that can greatly enhance your website's functionality and performance.

In this article, we’ll discuss the basics of broken link building, how to discover broken links on your website, and the best methods for repairing them. By following these steps, you can not only improve your website's SEO, but also enhance the user experience for your visitors.

Key Takeaways

  • Broken links can negatively impact website performance and user experience.
  • Discovering broken links can be done through website audits and online tools.
  • Broken links can be repaired through methods such as updating URLs and redirecting links.
  • Fixing broken links can lead to improved search ranking and increased website credibility.

Understanding Broken Links

In the world of web development, a hyperlink or a link is a crucial element that helps users navigate from one webpage to another. However, when a link is broken, it leads to a 404 error, indicating that the content is no longer available. Broken links negatively impact the user experience, as visitors may feel frustrated when they click on a link that doesn't work. Additionally, they can harm your website's search engine optimization (SEO) efforts, since search engines use broken links as a signal of low-quality content or website maintenance.

So, what exactly are broken links? A broken link happens when a hyperlink points to a webpage that no longer exists. This can be due to several reasons, such as a website redesign, a change in the URL structure, or a typo in the link's URL. Broken links can also occur when external websites that you're linking to remove or change their content.

The good news is that you can use a broken link checker to identify and fix broken links on your website. A broken link checker is a tool that scans your website for broken links and provides you with a list of URLs that need fixing. There are numerous free and paid options when it comes to broken link checkers, and we will discuss some of the most popular ones in the next section.

Discovering Broken Links

When it comes to discovering broken links, there are several methods that you can use. By using the right tools, you can quickly identify any broken links on your website, and take action to fix them before they negatively affect your SEO rankings or user experience.

Broken Link Checker

The easiest way to discover broken links is by using a broken link checker tool. This tool scans your website for broken links and generates a report of all the links that need fixing. There are several free and paid broken link checker tools available online, such as W3C Link Checker, Dead Link Checker, and Online Broken Link Checker.

Website Audit

Another method to discover broken links is to conduct a website audit. A website audit is a comprehensive review of your website's performance, structure, and content. By using an audit tool, you can identify broken links and other technical issues that affect your website's performance. You can use tools such as Google Search Console or SEMrush to conduct a website audit.

Crawl Errors

Lastly, crawl errors in search console can also help identify any broken links on your website. Search Console provides a detailed report of all crawl errors, including 404 errors. By analyzing crawl errors, you can quickly identify the pages and links that have broken links and take corrective action.

Regardless of the method you choose, it's essential to regularly scan your website for broken links to ensure the best user experience and optimal SEO performance. By maintaining link integrity, you can boost your website's credibility and improve your search ranking.

Fixing Broken Links

Once you have discovered broken links on your website, the next step is to fix them. Fortunately, there are several methods to repair broken links and improve your website's SEO and user experience.

Broken Link Repair

If the broken link leads to a page that no longer exists, you can update the URL to direct visitors to a working page. This not only helps users find the information they're looking for but also prevents them from leaving your site due to frustration.

Link Redirection

Another option is to redirect the broken link to a working page using a 301 redirect. This tells search engines that the old URL has permanently moved to a new location and passes the link equity from the broken link to the new page. This can help improve your website's SEO and encourage visitors to explore other relevant content on your site.

Anchor Text

When fixing broken links, it's important to consider the anchor text used to link to the broken page. Anchor text should be descriptive and relevant to the content on the linked page. This improves user experience by helping visitors understand what to expect when clicking on the link.

Link Structure

Finally, consider the link structure of your website. Broken links can often be caused by changes in your site's architecture or navigation. Be sure to review your website's structure regularly and make necessary updates to prevent broken links from occurring in the future.

Benefits of Fixing Broken Links

If you're wondering about the benefits of fixing broken links, let us assure you that it's worth the time and effort. Repairing broken links can help improve your website's SEO ranking, enhance user experience, and boost your website's credibility.

SEO Benefits

Search engines favor websites with strong link structures, and fixing broken links is one way to ensure a stable and robust linking profile. By repairing broken links, you help search engine crawlers navigate your website more efficiently, which in turn improves your website's search engine ranking.

Moreover, broken links can lead to crawl errors, which can negatively affect your website's ranking. By fixing broken links, you reduce the likelihood of crawl errors, and improve the overall health of your website.

Improved User Experience

Another significant benefit of fixing broken links is an enhanced user experience. Imagine a user clicking on a link that takes them to a 404 error page, or a page that doesn't exist; this can lead to frustration and a poor user experience. By fixing broken links, you ensure that your website is user-friendly and that visitors can easily navigate through your website.

Furthermore, fixing broken links reduces the likelihood of users leaving your website prematurely, which can improve your website's bounce rate.

Increased Website Credibility

Broken links can harm your website's credibility and make it seem like it's not regularly maintained. By fixing broken links, you demonstrate that you care about your website's users and that you take the time to ensure that your website is up to date and working correctly.

Moreover, a website with numerous broken links can give users the impression that it's outdated and unreliable; fixing broken links can go a long way in improving your website's overall image and reputation.

Overall, fixing broken links is a critical component of website maintenance, and the benefits it provides are well worth the effort. By improving your website's SEO ranking, enhancing user experience, and boosting website credibility, you'll ultimately drive more traffic and increase engagement on your website.


Regularly checking and fixing broken links is an essential element of any SEO strategy. By taking the time to repair broken links, website owners can improve their website's search engine ranking, enhance the user experience, and increase website credibility.

Remember to use tools such as broken link checkers, website audits, and crawl errors to discover broken links. Once they have been identified, use appropriate methods to fix the links, such as updating the URL, redirecting the link, or removing the broken link altogether. Additionally, paying attention to anchor text and link structure can also positively impact your website's performance.

By implementing these strategies, you can help ensure that your website is functioning at its best. So don't delay, start checking and fixing broken links on your website today!


Q: What is broken link building?

A: Broken link building refers to the process of finding and fixing broken links on a website. It is an important SEO strategy that helps enhance search rankings and improve user experience.

Q: How do broken links negatively impact a website?

A: Broken links can lead to a poor user experience as they prevent visitors from accessing the intended content. Additionally, search engines consider broken links as a sign of poor website quality, which can negatively impact SEO rankings.

Q: What are some common causes of broken links?

A: Broken links can occur due to various reasons, including website restructuring, URL changes, expired or deleted content, and incorrect hyperlink coding. These issues can lead to broken links that need to be addressed.

Q: How can I discover broken links on my website?

A: There are several methods to discover broken links, including using online tools specifically designed for broken link checking, conducting a website audit, and analyzing crawl errors in search console. These approaches can help identify and address broken links efficiently.

Q: What are the best practices for fixing broken links?

A: To fix broken links, you can update the URL to the correct destination, redirect the link to a valid page, or remove the broken link altogether. It is also essential to consider anchor text and link structure to ensure a seamless user experience and maintain SEO best practices.

Q: What are the benefits of fixing broken links?

A: Fixing broken links provides several benefits, including improved search rankings, enhanced user experience, and increased website credibility. By maintaining a website free of broken links, you can optimize its performance and reap the rewards in terms of SEO and user satisfaction.

Q: How frequently should I check for broken links?

A: It is recommended to regularly check for broken links on your website. Conducting periodic audits and using automated tools can help identify and fix broken links promptly, ensuring optimal SEO performance and a seamless user experience.

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